How will Formula One drivers handle the curves on the catwalk?

Ferrari has embarked on a multi-faceted, ongoing collaboration that now centers around creating engaging content aimed at seamlessly merging the worlds of Scuderia Ferrari and the fashion collection. From the beginning, our approach preserved the essence of each brand unit and the talents involved. We aimed to genuinely engage and highlight their strengths from new and unconventional perspectives.

The video content we produced was designed to captivate every Ferrari enthusiast, irrespective of their specific interests, ensuring broad appeal. Crafted as teasers for the upcoming fashion show, meticulous effort was devoted to copywriting and storytelling across both narratives, maintaining consistency and authenticity throughout.

Our goal was to blend Ferrari's two dynamic worlds, fostering a creative synergy that celebrates the legacy of speed, precision, and passion of Scuderia Ferrari, while infusing it with the style, sophistication, and forward-thinking spirit of the fashion collection.