Partnering with The Attico, a pioneering fashion brand created by two women for women, has been an exciting creative venture, using fashion as an expressive tool, to launch “Napoli Vista Mare”, their newest SS24 beachwear collection. This collaboration allowed us to orchestrate a diverse array of production scenarios, integrating both a strong physical presence and compelling digital elements to captivate the audience.

We headed production of the key parts that animated the weekend experiences. Together, we crafted a multi-phase production plan that precisely expressed the collection's ambitions.
This included organizing Vespa rides, managing logistics and arrivals at the villa, producing the dinner event, curating the beach experience, creating the seeding packs, and overseeing the customization of Nike products.

All these elements resulted in an exciting weekend experience in Naples, enhanced by a strategic creative production content plan. To celebrate the launch, we transformed iconic locations and major local businesses into unique experiences.