Hogan, a brand steeped in classic heritage, was seeking to bridge generations with this campaign launch. The project forged an emotional bond with Gen Z, inviting this younger audience to discover the brand's essence beyond its products. Hogan, the key to an hybrid dimension.

By crafting a meaningful narrative, Hogan chose to resonate with the next generation, blending its storied past with the vibrant energy of youth culture. This campaign serves as a gateway, encouraging Gen Z to explore and connect with Hogan's legacy in a way that feels authentic and relevant to their world. We approached this project by using engaging language, immersive storytelling and a holographic look&feel.

Our team orchestrated every aspect of the campaign's development, crafting tailored content for diverse social media platforms. We designed an immersive digital cityscape that dynamically responds to our protagonists' actions. As they explore, run, and dance, their movements shape the virtual realm around them. Throughout this journey, the characters gradually transform into digital avatars of themselves, blurring the lines between reality and virtuality.

Newness, the cornerstone of this project, offered Circular the exciting opportunity to explore uncharted creative territories. We fused disparate inspirations and forged new visual languages, resulting in a glossy, surreal world replete with floating objects and wavering colors. Witnessing this vibrant digital universe come to life was our most gratifying achievement.

The project's primary challenge lay in navigating the intricacies of 3D environments. This realm offers boundless possibilities but demands extreme technical precision, where every action triggers a cascade of reactions and consequences. Our success hinged on maintaining a straight-to-the-point approach, allowing us to bring this ambitious vision to life.