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Jordan
House of Jumpman Milan, globally launching Jordan Women’s Flight.
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2020
Art Direction
17 ,Content Creation
16 ,Creative Direction
17 ,Events
7 ,Experiences
7 ,PR
4 ,Production
19 ,Retail
4
Fashion, Sportswear
Context
For the launch of the first female Jordan capsule collection, Milan was selected for its arts heritage and its passionate design community, along with one of the city’s most iconic museums: Museo del Novecento. With a custom graphic identity, a series of partnerships with local fashion designers, stylist and creatives, digital and physical outputs, House of Jumpman came to life during Milan Women Fashion Week 2020.
Nike App
Production of visual assets integrated into Nike App for the release of the Flight Capsule Collection and House of Jumpman Milan event. Starring Gilda Ambrosio and Giorgia Tordini from The Attico, dancer Lidia Carew and American football player Nausicaa dell’Orto.
House of Jumpman made a bold statement at Milan's Museo del Novecento, partnering with Gilda Ambrosio from The Attico, local streetwear store One Block Down, and various creatives to launch the groundbreaking Flight Utility Capsule Collection.
A one-day event featuring panels, workshops, audiovisual exhibits, and live performances attracted over a thousand guests and connected the Jordan community with international attendees.
Circular partnered with Jordan to curate the event, highlighting female protagonists through panel discussions and interactive workshops. Gilda Ambrosio and Giorgia Tordini led an accessory-building session, while performances by violinist Daria Fisher and DJ Bambii enriched the experience. An audio guide provided insights and personal stories about the collection.
The collaboration blended fashion, art, and community, highlighted by the exclusive seeding of the Air Jordan 1 Mid Milan during Milan and Paris Fashion Weeks, while promoting creativity and sustainability through hands-on accessory building and upcycling workshops.
It paved the way for future partnerships that blend fashion, art, and sustainability, emphasizing community and innovation in the creative industry.
A one-day event featuring panels, workshops, audiovisual exhibits, and live performances attracted over a thousand guests and connected the Jordan community with international attendees.
Circular partnered with Jordan to curate the event, highlighting female protagonists through panel discussions and interactive workshops. Gilda Ambrosio and Giorgia Tordini led an accessory-building session, while performances by violinist Daria Fisher and DJ Bambii enriched the experience. An audio guide provided insights and personal stories about the collection.
The collaboration blended fashion, art, and community, highlighted by the exclusive seeding of the Air Jordan 1 Mid Milan during Milan and Paris Fashion Weeks, while promoting creativity and sustainability through hands-on accessory building and upcycling workshops.
It paved the way for future partnerships that blend fashion, art, and sustainability, emphasizing community and innovation in the creative industry.
Services
Industry
Fashion, Sportswear
Credits
Event Cinematographer
Andrea Capone
Event Photographers
Francesca Di Fazio
Alecio Ferrari
Alex Olgiati