A longlasting partnership with Nike, that at this chapter focuses on the development of a special retail experience in Antonioli Milan store, a leading fashion retailer renowned for its cutting-edge offerings.

Circular's experienced approach to offline activations has allowed to craft this special retail environment. And it is more than just a showcase: it’s an exploration of the intersection between high fashion and athletic wear. Nike’s collaboration with Koché, Ambush, Marine Serre, and Mademe NYC demonstrates a commitment to creative innovation. Each designer brings their unique aesthetic and interpretation to the classic Nike jersey.

Launched for Women’s World Cup, the space emphasizes each designer's creative vision, providing an immersive experience that highlights the diverse aesthetics and innovative craftsmanship behind these Nike jerseys. This collaboration represents a dedication of pushing the boundaries of traditional athletic wear.

To celebrate the launch of this groundbreaking collaboration, Circular has designed an innovative locker-room inspired pop-up, together with a launching event. This experiential space is crafted to mimic two locker rooms, each side of each one dedicated to a specific designer. These spaces want to showcase the diverse styles of the collaborating designers, offering installations that highlight their unique visions and design philosophies.
Special props and installations have been created for each designer, emphasizing the concept and design of their individual jerseys. Regarding the window, the installation has been designed by Studio Testo, a feminine duo based in Milan.

The challenge of this project deals with delevoping an immersive solution within a very small space, making the best use of exhibition surfaces and making the perimeter structures very light, but still creating an immersive environment thanks to the use of red PVC. By doing this, attendees fully immersed themselves in the creative world of each designer, understanding the inspirations and stories behind their work.