Ferrari's new fashion brand stems from a mythical automotive heritage that Circular mapped across the seasonal fashion collections. Turning a fresh eye on the shows, we produced video content that could resonate well on different social media platforms.

By designing and developing sharp video angles and empowering poses, our Circular approach revolved 360° around all the brand values, while highlighting the pre-existing unified fashion show concepts

We led the entire video production process, particularly, on the day of the show, coordinating with all other key figures on set. Merging together the happening, with intimate views of the protagonists and the enveloping environment, the project allowed us to capture the significance with a closer, more personal perspective.

Producing social content that continued resonating well across platforms was a major achievement, effectively spreading the brand and its values, thanks also to the collaboration of prominent personalities at the show, such as Stella Maxwell, Amelia Gray, Mariacarla Boscono and Irina Shayk.