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Acer ARRO
An educational campaign developed with Sauber F1 Team
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A series of educational videos, presented through the voices of F1 team engineers, that showcase and explain the importance of scientific knowledge in various areas of the company’s commitment to innovative development. The videos adopt a dual register, blending interviews with isometric infographics to make the storytelling more didactic and approachable.
Driving Innovators in STEM is a collaboration between Acer for Education, Sauber Motorsport and the Alfa Romeo F1 Team, aimed at inspiring students to pursue STEM fields. The project features a series of educational videos, including STEM Lab Revealed and STEM Lab Decoded, where Sauber engineers discuss the importance of scientific knowledge in innovation and highlight the need for more women in STEM, with only 25% of STEM students in Europe being female.
To bring the project to life, we created animated graphics to introduce the campaign, followed by engaging mentorship interviews with a light tone and informative on-screen infographics. The focus was on the ConceptD 7 Ezel laptop, showcasing its power for data analysis and design.
The challenge was balancing educational content with product promotion, while ensuring the videos were both informative and engaging for students.
To bring the project to life, we created animated graphics to introduce the campaign, followed by engaging mentorship interviews with a light tone and informative on-screen infographics. The focus was on the ConceptD 7 Ezel laptop, showcasing its power for data analysis and design.
The challenge was balancing educational content with product promotion, while ensuring the videos were both informative and engaging for students.
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