Showcasing minimalist and iconic VanDutch yachts.

Circular's enduring partnership with Cantiere del Pardo encompasses the prestigious VanDutch brand, renowned for its luxurious yacht offerings. Each yacht is a masterpiece of design, featuring sleek lines that cut through the water with effortless grace. Elevating the products and emphasizing their best qualities was the principal goal of this project.

To truly capture the essence of these magnificent craft, we proposed a visual narrative that goes beyond mere product photography. Our imagery evokes the emotions tied to luxury yachting: the freedom of the open sea, and the exclusivity of world-class design. Through this visual storytelling, we'll not only showcase the technical prowess of VanDutch yachts but also ignite the passion and aspirations of maritime enthusiasts.

We managed the creative development and production for this shooting, designed to introduce these new products to the market. The setting was carefully chosen, a sophisticated yet non-intrusive background that allowed our subjects, the boats, to command attention with their majestic presence. We shot two models from this brand's line: the VanDutch 40 and VanDutch 32. For the VanDutch 32, we also orchestrated a launch event on the same day as the photoshoot.

This project allowed us to lift the brand's communication strategy, expanding its reach in the yacht segment while emphasizing innovation, performance, design, and comfort. We created premium visuals that accurately showcased the products' design and features, choosing an emotive photography to convey their essence.

This shoot presented unique challenges compared to our usual projects. Dealing with larger, moving subjects on water was a departure from our norm. The aquatic environment added an unpredictable element, as water and surrounding conditions can't be controlled like in a studio setting.
This outdoor scenario required us to be flexible and responsive in ways that indoor, controlled environments don't demand.