Guess what happens when Scuderia Ferrari meets the new fashion collection.

Entertaining the audiences on Ferrari social channels, producing video contents where race cars, drivers Leclerc and Sainz, meet the fashion collection, designer Iannone and his team.
This chapter in Circular's ongoing collaboration with Ferrari, carried out on multiple levels, focuses on the creation of engaging contents, aimed at merging together Scuderia Ferrari with the fashion collection, blending these two worlds and creating a new dynamic mix.

From the beginning, our approach preserved the essence of each brand unit and the talents involved. We aimed to genuinely engage and highlight their strengths from new and unconventional perspectives.

We designed and produced these video contents to engage all Ferrari fans, regardless of their interests, capturing everyone's attention. These pieces were created as teasers for the upcoming fashion show. For each of the two stories we developed, we put significant effort into copywriting and storytelling, ensuring consistency and authenticity throughout the project.

Our goal was to blend these two dynamic worlds, fostering a creative synergy that results in a captivating new mix. This collaboration seeks to celebrate the legacy of Ferrari, encapsulating the speed, precision, and passion of Scuderia Ferrari, while infusing it with the style, sophistication, and forward-thinking spirit of the fashion collection.

This work generated a significant buzz on social media, with engagement numbers, especially on TikTok, being remarkably high.