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Ferrari
A distinct perspective on the fastest catwalk of the 2024 Milan Fashion Week.
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2023-2024
Fashion, Transportation
An immersive 360° backstage video production mixing the sounds and images driving the high-speed Ferrari FW24 and SS24 fashion shows to bring social platforms on a deep dive inside the different collections.
Storytelling
Orchestrating Beauty, the motif Circular used to connect both fashion shows. Musicians unifying the power and desire of the new collection to bring added sensuality to the shows; from the excitement behind the curtains to the perfect execution on the catwalk.
Social Engagement
By leveraging multiple social media platforms, each content element seeks to deepen the connection between brand and audience. Backstage content is perfect for social usage, resonating with the public and fostering engagement with it.
Ferrari's new fashion brand stems from a mythical automotive heritage that Circular mapped across the seasonal fashion collections. Turning a fresh eye on the shows, we produced video content that could resonate well on different social media platforms.
By designing and developing sharp video angles and empowering poses, our Circular approach revolved 360° around all the brand values, while highlighting the pre-existing unified fashion show concepts
We led the entire video production process, particularly, on the day of the show, coordinating with all other key figures on set. Merging together the happening, with intimate views of the protagonists and the enveloping environment, the project allowed us to capture the significance with a closer, more personal perspective.
Producing social content that continued resonating well across platforms was a major achievement, effectively spreading the brand and its values, thanks also to the collaboration of prominent personalities at the show, such as Stella Maxwell, Amelia Gray, Mariacarla Boscono and Irina Shayk.
By designing and developing sharp video angles and empowering poses, our Circular approach revolved 360° around all the brand values, while highlighting the pre-existing unified fashion show concepts
We led the entire video production process, particularly, on the day of the show, coordinating with all other key figures on set. Merging together the happening, with intimate views of the protagonists and the enveloping environment, the project allowed us to capture the significance with a closer, more personal perspective.
Producing social content that continued resonating well across platforms was a major achievement, effectively spreading the brand and its values, thanks also to the collaboration of prominent personalities at the show, such as Stella Maxwell, Amelia Gray, Mariacarla Boscono and Irina Shayk.
Services
Industry
Fashion, Transportation
Credits
SS24 Campaign Directors
Mattia Silvestrini
Alexander Coppola
FW24 Campaign Directors
Federico Busatto
Giovanni De Chiara