Getting ready for moments of serendipity in day-to-day living.

Collaborating with Emporio Armani, a timeless symbol of luxury, everyday elegance, and versatility, Circular conceived and produced a digital campaign, with output on social media, and a dedicated landing page. In selected worldwide stores, an in-store touchpoint allowed people to live the campaign in an amplified dimension, through a VR experience.

Our approach, from the beginning, was to fashion a key that could unlock people, their emotions and imagination. And what’s better than their daily lives. This reinforced the brand’s commitment to offering stylish and versatile fashion, fitting everywhere and anywhere.

We led the entire process, from concept generation to project development and art direction to content production. Additionally, we supervised the technical development of the VR project, providing creative guidelines for its execution.

This project presented an opportunity to partner with a luxury fashion brand, creating compelling narratives and assets that resonate with a broad audience. Speaking directly to people, through relatable everyday scenarios, all with a touch of irony. All these elements result in the construction of a campaign with a strong storytelling, that supports the visuals, photo and video we produced.

We are proud to have matched the high-end vision of a brand, such as Emporio Armani, with content that appeals to a wide spectrum of people, remaining aspirational while also reflecting their realities.