Two brands, same values, training together on parallel tracks.

In the cross-pollination between street and cycling culture, this drop takes inspiration from the dynamism and defining symbols of Milanese history and art. Inter x Cinelli capsule collections convey solidarity to new cycling enthusiasts.

Understanding that sports are not just about performance but also about cultural expression, the Vigorelli Velodrome provided a perfect setting to blend the visual and thematic elements of both brands. Circular ensured that every piece of content reflected the shared ethos, values and aesthetics of Inter and Cinelli.

The campaign merged the worlds of football and cycling, presenting a fresh perspective on Milanese athletic culture. Each image and video captured the synergy between the two brands, resonating with separate audiences through a cohesive narrative across various media platforms.

This blend of diverse cultural elements resulted in a compelling and cohesive narrative, illustrating multifaceted content creation and strategic campaign execution.