Collaborating with ASSOS of Switzerland, a pioneering brand in high-performance cycling apparel, we embarked on an exciting venture to launch their latest collaboration with BOSS. This partnership provided an opportunity to orchestrate talents in an experience that seamlessly merged physical and digital realms to captivate the audience.

Our approach involved assembling a diverse team of talents adept in social media and content creation. Together, we crafted a coherent campaign narrative for a multi-phased journey involving conceptualization, meticulous planning, talent management and dynamic content oversight designed to intricately weave digital storytelling across social media platforms with real-world experiences.


All these elements resulted in a thrilling two-day journey across Rome, enriched by a week-long content delivery strategy. From teasers to captivating recaps, we engaged audiences through a myriad of narratives, including the arrival of the Giro d’Italia 2024 in Rome and culminating in an immersive in-store celebration of the BOSS x ASSOS collaboration.