The Lip Candy Oil project invited us to reimagine a product launch as an opportunity to express the brand's identity. The task was to create a visually striking campaign that would live on social media while highlighting the product’s bold flavors, playful aesthetics, and nostalgic Y2K appeal.


Our approach focused on leveraging the product’s unique traits—its vibrant colors, autumnal flavors, and glossy finish—to craft a campaign that combined trend-forward creativity with a cohesive brand message. We aimed to interpret the product visually, transforming it into a trendsetter within its category.


To achieve this, we designed three distinct visual worlds for the flavors Lychee, Honey, and Grape. Through refined set design, carefully chosen props, fruits, and materials, we built immersive environments that aligned with the product’s palette and conveyed freshness, taste, and texture. This was paired with maximalist still-life photography and playful, crisp model portraits, balancing dreamy visuals with a clean aesthetic.


The challenge lay in elevating a small product into a bold campaign capable of resonating with a wide audience. By seamlessly blending the product's visual and sensory appeal with the brand’s identity, we created a campaign that set a new standard for creative storytelling in the beauty space.