Loopamid entrusted us with the task of enhancing its disruptive and revolutionary character through a strategic brand consulting project. Our goal was to craft a clear and compelling narrative capable of engaging both fashion brands and end consumers, envisioning the brand’s identity and its position in the market.



Our consulting placed visual and narrative research at the heart of the project, developing communication that highlighted Loopamid's positive impact on the textile industry in an immediate and engaging way. We designed a versatile and integrated strategy, adapted for digital channels, print, and industry events, to meet the demands of a constantly evolving market.



Through clear messaging, evocative imagery, an aspirational color palette, targeted infographics, CGI, and sensory content, we narrated the complex technological process behind the product in an accessible and immersive way, bringing it closer to people and their values.



We envisioned a scenario where advanced circularity and creativity merge, offering brands an inspiring message: transforming textile waste into a valuable resource without compromising on quality or design is not just possible—it represents the future of textiles.