Joining forces with AW LAB and Converse to create a new summer campaign for the launch of their latest sneakers. Developing the summer vision for Converse was a refreshing opportunity to craft an elevated look and feel for their special summer sneaker edition.

Our approach for this campaign was to capture the essence of the Converse brand and seamlessly integrate it into the AW LAB universe. We envisioned a dreamy scenario where the summer season, festival atmosphere, and fun context merged with a new art direction.

This involved researching a visual style that resonates with Converse enthusiasts, utilizing premium lighting and concepts to highlight the product and brand essence. We emphasized the "festival season" theme to appeal to a broad consumer range and create compelling visuals that connect with the sneakers. We managed all aspects of the production, including casting, art direction, and adaptation for retail and advertising content across various channels in Spain and Italy.

This comprehensive approach ensured a cohesive expression for Converse. Our main challenge was to preserve the core essence of the Converse brand while adapting it to the AW LAB environment, ensuring the brand remained recognizable yet suitably adapted for a multi-brand retail context.